Perceiving at a Low Speed
Werkplaats Typografie, The End of the Year Show 2015
Premiere July 3, 2015, Film theatre De Uitkijk, Amsterdam, The Netherlands
ASMR Guide: Jana Plodková
Sound Supervisor: Hrvoje Pelicarić
Music and Photography: Nora Turato
Executive Producer: Werkplaats Typografie
Director of Photography: Daniel Walwin
Co-director and Post Production: Nicholas Riis
Curation and direction: Linda Dostálková
Could you imagine a display where contemporary graphic design works can co-exist domestically? With the proposition of this year’s end of year show being based on the phenomenon of Autonomous Sensory Meridian Response (ASMR), it was bound to happen.
ASMR is an experience some people feel, almost like a gentle massage to your head or body. It’s as though your sensory organs (mostly eyes and ears) pick up prompts, then signals cascade through another part or sensory organ, sending out triggers throughout the body. ASMR has a very calming and relaxing effect. The ASMR moderator’s appearance and her captivating voice determine the meditative pace to affect the viewers’ perception. Experience it by observing how our work becomes inherently collective: almost physical, tactile, fluid and slow … in the darkness of the cinema theatre auditorium.
Values based on things being fast and slow may not be the way to formulate judgements that could indicate “high” or “low” quality. In order to understand objects shown in the video, you need to acknowledge that every artwork is in the position of prop here. It’s about co-existence.
Let your mind go with the flow of the emancipation of the unconscious and dance in limbo by going deeper to explore processes and forms. Let yourself circulate through various contexts. Perceive at a low speed.